Liberty Mutual Insurance Olympic Sponsorship

For the 2018 Winter Olympics, Liberty Mutual's Team USA partnership was more important than ever. They came to us looking to develop an internal program that would engage employees and make people proud to be a part of the Liberty brand. Our idea was to create an in-office and digital experience that encouraged people to "be olympic" in their everyday life at Liberty. The entire Boston headquarters was transformed by winter decor and our online portal housed an abundance of original content. Employees could sign in to play games, watch videos and read our interviews with Team USA athletes. Employees with the most frequent and highest engagement won thematic gear and prizes.

Work by: Jack Morton Worldwide

Art Director: Kate Ross

Creative Director: Richard Shideler