Subway Sandwiches

71% increase in same day sales at Subway restaurants. 11 million meals donated to Feeding America. 50% increase in social conversation about Subway. This campaign for National Sandwich Day is proof that sometimes the best idea is the most simple one. During my time at Jack Morton Worldwide, our creative team did more than our fair share of Subway signage (see below for a few in-store and highway-side billboard examples), but one of my favorite projects was celebrating this delicious occasion. The offer? Buy a sub, get one free and Subway donates a meal to Feeding America.

Work by: Jack Morton Worldwide

Art Director: Ellie Aliabadi & Jonathan Seales

Creative Director: Stephanie Caruso