Fordham University’s Gabelli School of Business prides itself on being the scrappy underdog of New York. The students’ gritty energy mirrors that of the city itself and what they lack in Ivy notoriety, they make up for in alumni success stories. In 2019, my creative team was tasked with creating Gabelli’s latest admissions brochure to inform, entice and sell the school as the powerhouse it truly is—along with out-of-home advertising to promote it further.
Work by: Karma Agency
Art Directors: Kayla Velocci & Craig Billows
Creative Director: Mike Park